Category Partners
Budweiser Brewing Group UK&I, a proud part of AB InBev, brews some of the UK’s best-loved beers ; including Stella Artois, Budweiser, Corona, and Camden.
As a trusted partner to the hospitality industry, BBG champions the vital role pubs and bars play in bringing people together. These venues are at the heart of British culture, places where communities connect, celebrate, and create moments worth remembering.
Working hand-in-hand with pubs, bars, and restaurants, BBG delivers a portfolio of beers people know and love, ensuring venues are equipped to thrive now and in the future. With the nation’s favourite beers, innovative brands, and exciting partnerships, we’re raising a glass to a future with more cheers.
Coca-Cola Europacific Partners is the world’s largest independent Coca-Cola bottler and employs some 3,500 people in GB. With 97% of our volume sales manufactured here in GB, we are committed to minimising the environmental impact of our products and operations, with a particular focus on sustainable packaging, water stewardship and climate protection. We are also helping our hospitality customers reduce their carbon footprint with the Net Zero Hospitality Initiative that we are a founding partner of alongside New Zero Now and the SRA. Find out more here https://netzeronow.org/
As a major supplier to the hospitality sector we recognise the tremendous commitment it requires by operators to efficiently run a business and to meet the evolving needs of consumers. We therefore offer a range of must stock favourites in packaged and dispense solutions including Coca-Cola, Schweppes mixers and lemonade, Appletiser, Fanta and Sprite as well as zero sugar options like Coca-Cola Zero Sugar and Diet Coke. In fact, 67% of our volumes in GB come from low or no sugar options.
We like Mediterranean way of life. We like natural products, the sun, the beach and the mountains... Good food, beach bars, beer and friends... We like to laugh and get excited... We like to celebrate when our team score a goal by dancing in the moonlight... And we also like work to be well done, the projects that grow and the commitments that are fulfilled.
Our story begins in 1876, when the Alsatian brewmaster August Kuentzmann Damm settled in Barcelona with the idea of brewing a beer adapted to the Mediterranean climate. Our business activity is organised around five divisions: food, beverages, logistics, distribution and restoration, through which we are present in more than 120 countries. At present, Damm has a wide network of plants and factories dedicated to the production, packaging and distribution of beverages throughout the Iberian Peninsula. Sport, gastronomy, culture and sponsorship are also part of our DNA. Through the Damm Foundation, we strengthen our commitment to society.
We recognize the value of little things, because they are the ones that, in the end, make us bigger ... We are like that. We are Damm.
Diageo is the world's leading premium drinks company with an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Johnnie Walker, Baileys, Smirnoff, Guinness, J&B, Captain Morgan, Gordons and Tanqueray. Diageo trades in some 180 markets around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.
HEINEKEN UK is the nation’s leading beer, cider and pub company, and the name behind a host of brilliant brands – from Inch’s to Birra Moretti, Heineken® 0.0 to Beavertown, and many more.
We’re proud sponsors of the Publican Awards, demonstrating our commitment to a thriving On-Trade, underpinned by our ethos of ‘Helping Grow Your Business’. With ownership of 2,400 pubs, we test products and advice in real-world settings before sharing insights with our customers. Our expert team of over 2,000 people provides dedicated support across the sector.
Our sustainability strategy, ‘Brew a Better World’, reflects our commitment to driving positive environmental impact, fostering a fair, safe and inclusive On-Trade, and promoting responsible consumption. We’re proud to support thousands of businesses through our industry-leading draught solution, SmartDispense®, which helps operators serve consistently high-quality pints while reducing beer, cider and water wastage.
illy is an iconic Italian brand, an authentic piece of Italian culture, rooted in Italian heritage. It was created in 1933 in Trieste by Francesco Illy and is still owned by the family. His goal: to give the world the perfect espresso. illy today uses the top 1% of the finest Arabica from around the world within a unique blend that can be found in many formats from whole beans, compatible capsules to cold brew. illy is the first Italian and largest global coffee brand to be accredited a B Corp status. Awarded to businesses who commit to meeting the highest standards of social and environmental performance, transparency and accountability.
For over two centuries Molson Coors Beverage Company has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have four breweries, with our UK home in the renowned brewing town, Burton upon Trent, and a nearly 300-year-old cider press in Suffolk.
Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK and Ireland includes Aspall Cyder, Atlantic Pale Ale, Cobra, Madri Excepcional, Pravha, Staropramen and Rekorderlig, alongside popular favourites Coors, Carling, and Doom Bar, as well as launching Alpacalypse a session IPA for 2025.
Molson Coors Beverage Company is committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment which is reflected in Our Beer Print and our sustainability targets.
To learn more about Molson Coors Beverage Company, visit Molsoncoors.com.
Business never stops. You eat, sleep, breath it. You strive for better – to deliver more for your people and meet your customers’ needs.
And so do we. We are Sky Business. Keeping your customers entertained and your business connected, with unrivalled content and the next generation network.
Creating amazing customer experiences with unmissable live sport and entertainment. Helping to bring in more customers, who stay for longer, spend more – and keep coming back.
And no matter where you are, we have you covered. Our fibre first, fast, secure and resilient network keeps your business connected and your customers happy.
Thatchers are a family cidermakers with their home at Myrtle Farm in Somerset. They have a vision to create sustainable, great tasting cider for generations to come, enjoyed, loved and respected the world over.
From the individual variety of apples they use, to the knowledge that they’ve gained over four generations to make beautiful ciders that are bursting with flavour, Thatchers take great care to stay true to their roots. Only the best will do, so you know that with each glass of Thatchers the quality is the same, every time.
Thatchers craft a range of ciders, including their smooth and golden Thatchers Gold, their all-new sweet & juicy Thatchers Juicy Apple cider and their fruit ciders Blood Orange, Apple & Blackcurrant and Cloudy Lemon available on draught via their world-leading innovation – the Thatchers Fusion font.
Whichever you choose, you can be sure they’ve all been made with the same love and hands-on experience by their cidermakers at Myrtle Farm.
Bar Partners
Still owned by the Czech people, Budweiser Budvar is the national brewery of the Czech Republic, brewing exceptional Czech lager since 1895.
Brewed exclusively in České Budějovice (Budweis), Budvar is crafted using premium ingredients, time-honoured brewing methods and a long maturation process that delivers its signature balance, crispness and depth of flavour.
Visit the Budvar stand to discover the art of the Czech Pour and experience the true taste of Czech brewing craftsmanship.
FENTIMANS have been making the finest quality natural, botanical drinks since 1905. Their award winning beverages are hand crafted, using the finest natural ingredients from all around the world. To create a superior taste unlike other carbonated drinks, Fentimans make their drinks using the time-honoured botanical brewing technique. This traditional process takes a full 7 days from start to finish.
It is this traditional botanical brewing process that produces the depth of flavour, mouth-feel and rich texture which are the hallmark of Fentimans drinks today. This is the Fentimans way which has stood the test of time – with the knowledge and expertise being passed from generation to generation of the Fentimans family. The result is a superior tasting, natural range of beverages.
Fentimans can now be found around the world with distribution in over 70 countries. As well as a solid range of soft drinks, they also produce a broad range of mixers that are an ideal match for a variety of premium spirits and a delicious alcoholic ginger beer. Fentimans has gained a loyal customer base with an impressive social media following and continues to be a firm favourite with young and old alike.
In 2005, Fever-Tree co-founders Charles Rolls and Tim Warrillow pioneered the premium mixer category, bringing choice, quality and excitement back into the category.
They travelled to the ends of the earth to source the finest ingredients, including quinine from the Rwandan border/Democratic Republic of Congo, ginger from the Ivory Coast, India and Nigeria, and lemons from the slopes of Mount Etna, Sicily.
And today, as the world’s leading supplier of premium carbonated mixers and with distribution in over 90 countries, this unwavering focus on the very best remains at the heart of how Fever-Tree operates.
FUNKIN has proudly been part of the UK bartending community for over 25 years, blending tradition with innovation to become the country’s #1 cocktail company.
Our story began in Soho, London, where founder Alex Carlton sold homemade smoothies from the back of his smart car. Bartenders quickly embraced the quality and convenience of these liquids, which helped them save time and explore new drinks recipes. Listening closely to their needs, Alex developed a range of premium single-fruit purées. These products offered bartenders greater control and ease, helping them craft exceptional drinks without the hassle of preparing fresh fruit.
In 2001, FUNKIN’s passion fruit purée played a pivotal role in the creation of the UK’s most beloved cocktail, the Pornstar Martini. Crafted by the legendary Douglas Ankrah, this collaboration is testament to the ingenuity we are proud to support.
Whilst we’ve long outgrown the boot of Alex’s smart car, our entrepreneurial spirit remains strong as ever. Spotting our silver pouches in bars and venues across the UK and Europe inspires us to continue relentlessly innovating. Over the years, we’ve expanded our range to include syrups, real-fruit liqueurs, pre-batched mixers, and ready-to-drink serves—all trusted by bartenders and cocktail enthusiasts alike.
Our mission is simple: to make consistently great-tasting cocktails available everywhere. Thanks to the trust and passion of bartenders across the country, we’ve built a legacy of innovation, quality, and purpose—ensuring every cocktail experience is as meaningful as it is delicious.
Greene King is the country’s leading pub company and brewer trading c2,500 pubs, restaurants and hotels across England, Wales and Scotland.
At Greene King we are passionate about delivering our purpose of ‘We Pour Happiness into Lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 38,000 people across the group and operate three business areas including Managed Pubs, Pub Partners and Brewing & Brands.
Sazerac UK ranks among the top 10 spirits companies in the UK, with an extensive portfolio of exceptional spirits brands. Our diverse portfolio of award-winning Sazerac brands includes the UK’s fastest growing bourbon brand, Buffalo Trace, the powerhouse brand, Southern Comfort and the hottest shot brand in the UK, Fireball. Not forgetting the fastest growing RTD brand, Buzzballz and gold icon AU Vodka. We are proud to also build partner spirits brands in the UK including the number 1 sambuca, Antica Sambuca, the fastest growing shot brand, Tequila Rose.
Interested in Sponsoring?
Get in touch!
Whether you want to showcase your latest drinks launch or demonstrate some clever tech, there is a sponsorship opportunity to meet any budget or brand objectives. Learn more about the sponsorship opportunities available by clicking here.
