Our Partners
Category Partners
Britvic is one of the leading branded soft drinks businesses in Europe and South America. Britvic currently operates in and exports to over 100 countries, and is the largest supplier of branded still soft drinks in Great Britain (“GB”) and the number two supplier of branded carbonated soft drinks in GB. Britvic is an industry leader in Ireland with brands such as MiWadi and Ballygowan, in France with brands such as Teisseire and Pressade and in Brazil with Maguary, Dafruta and Bela Ischia.
The company combines its own leading brand portfolio including Robinsons, Purdey’s, Drench, Tango, J2O, Fruit Shoot, Teisseire, Maguary, Dafruta, Bela Ischia, Ballygowan and MiWadi with PepsiCo brands such as Pepsi, 7UP, Rockstar Energy and Lipton Ice Tea which Britvic produces and sells in GB and Ireland under exclusive PepsiCo agreements.
Britvic’s management team has successfully developed the business through a clear strategy of generating profitable growth in our core markets and international expansion, driven by innovation, investment in our business capability, and building trust and respect in the communities we serve and operate in. The strategy is based on creating and building a portfolio of scalable brands that offers drinks for kids, families, and adults, anywhere, at any time – helping to make everyone’s every day moments more enjoyable.
Britvic is listed on the London Stock Exchange under the code BVIC and is a constituent of the FTSE 250 index. Britvic is also listed on The FTSE4Good Index which identifies companies demonstrating strong Environmental, Social and Governance (ESG) practices. The company has also been awarded an A-rating for its sustainable business programme by investor analysts MSCI.
Budweiser Brewing Group UK&I, a proud part of AB InBev, brews some of the UK’s best-loved beers, including Stella Artois, Budweiser, Corona and Camden Town Brewery.
A trusted and supportive partner, Budweiser Brewing Group champions the vital role pubs and bars play in the community.
Budweiser Brewing Group supports the On-Trade through its partnerships with BT Sport and Opus Energy, whilst helping customers drive sales by leveraging its iconic portfolio of beers. Stella Artois was the best performing premium brand last year and Corona Draught and Camden Hells are both must-stocks in the super-premium category.
Carlsberg Marston’s Brewing Company (CMBC) is one of the newest, yet historic brewers in the UK. Formed out of a joint venture between Carlsberg UK and Marston’s PLC, who are both shareholders, we combine over 300 years of shared values, history and heritage in UK brewing.
CMBC provides its customers and consumers with an unrivalled portfolio of lagers, ales and craft beer brands from the very best of two master brewing teams, plus those under license from valued partners. These include lagers such as Carlsberg Danish Pilsner and Birrificio Angelo Poretti; premium cask and packaged ales, including Hobgoblin and Wainwright; our leading cider Somersby; brands under license including San Miguel, Estrella Damm, Shipyard, and Erdinger; a broad selection of alcohol-free beers; plus distribution of the Brooklyn Brewery craft portfolio.
Coca-Cola Europacific Partners is the world’s largest independent Coca-Cola bottler and in Great Britain employs some 3,500 people. With 97% of our volume sales manufactured here in GB, we are committed to minimising the environmental impact of our products and operations, with a particular focus on sustainable packaging, water stewardship and climate protection. As a major supplier to the hospitality sector we recognise the tremendous commitment it requires by operators to meet the evolving needs of consumers. We therefore offer a range of must stock favourites like our iconic Coca-Cola glass bottle range, Schweppes mixers and lemonade, Appletiser, Fanta and Sprite brands as well as zero sugar options like our recently relaunched Coca-Cola Zero Sugar and our much-loved Diet Coke brand which is celebrating its 40th Birthday this year. In fact, 67% of our volumes in GB come from low or no sugar options.
At CPL Learning we are committed to unlocking the potential of your teams through our pioneering approach to learning and development.
As the learning and development partner of choice for the hospitality sector, we work closely with our clients to meet and exceed their learning and engagement needs and ultimately help our partners achieve their unique goals.
Our expertise and ability to provide learning activities and courses in all forms are what sets us apart. From a comprehensive catalogue of digital online courses to market-leading tutor-led training and workshops, our resources are accessed by hundreds of thousands of users each year.
When combined with our intuitive and trailblazing learning management system, our clients benefit from a holistic experience tailored to them.
With almost 30 years of experience in delivering training to hospitality, CPL Learning is always developing to meet the ever-changing needs of the sector landscape. Now more than ever before, we are leading with data-driven insight and are wholly committed to making learning accessible for all as we navigate the future.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer – a business built on the principles and foundations laid by the giants of the industry. We have over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point, in every category to meet consumer demand.
Food Alert is the UK’s leading Food Hygiene and Safety consultancy, helping over 6,000 hospitality businesses take care of their compliance needs. For over 30 years we have built an enviable reputation for delivering a quality and trusted service that is tailored to meet individual business needs, working with some of the biggest names in the pub, bar and club sector, such as Brewdog, Fuller’s, REKOM and Young’s.
We’re passionate about all things hospitality and we see it as our responsibility to streamline compliance and reduce risk and operational costs all whilst giving operators peace of mind that they have expert support every step of the way.
By choosing Food Alert as your compliance partner, you get access to the following (and so much more):
• Alert65 (industry leading cloud-based software that helps operators manage all aspects of safety compliance from one place)
• Safety & Hygiene Audits
• Risk Assessments
• Policies & HACCP support
• 24/7 Safety Advice Line
The GUINNESS Company was established in 1759, when Arthur Guinness signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 120. The most Guinness is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. All Guinness consumed in Ireland and Great Britain is brewed at St. James’s Gate Brewery.
Headquartered in Edinburgh, HEINEKEN is the UK’s leading pub, cider and beer company behind iconic drinks and a full range of specialty brands. We’re committed to supporting a thriving on-trade, underpinned by an ethos of ‘Helping Grow Your Business’.
We strive to deliver an unbeatable quality experience and our expert teams offer dedicated support to help boost your business and to ensure every guest is satisfied every visit.
In line with our sustainability strategy, Brew a Better World, we’re committed to reducing our environmental impact alongside helping our customers be more eco-friendly. We are proud to support thousands of operators using our industry-leading draught solutions, SmartDispense™, who collectively save 60M pints of water, beer, cider and cleaning materials and 273 tonnes of CO2 every year. We have also removed 400M teaspoons of sugar from our ciders, while 100% of the barley for our beers is sustainably sourced within the UK.
The Swedish town of Kopparberg has been home to Kopparberg Bryggeri (brewery) since 1882. More than 130 years later, the brewery maintains its independent production of the best-selling and tasting fruit cider that’s loved across the globe.
Kopparberg now boasts a portfolio of fruit refreshment products both within and outside of the fruit cider category, including Kopparberg Premium Gin, Rum and a range of Hard Seltzers, all with the distinctive fruit flavours that made Kopparberg famous.
We wish all operators the best of luck during these significant upcoming months as the trade starts to re-open. Please follow our trade socials (@kopparbergtrade) and download the below PDF for exclusive offers and key information on products, route-to-market listings and details on our ever-expanding and much-loved range.
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. Our brewery network spans the UK and Ireland, with our UK home the renowned brewing town, Burton-upon-Trent, and a nearly 300-year-old cider press in Suffolk.
Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK & Ireland includes Madri, Pravha, Staropramen, Blue Moon, Offshore, Franciscan Well Chieftain IPA, Rekorderlig, Aspall Cyder, alongside popular favourites Coors the UK’s number one 4% Esteem Lager*, Carling – the UK’s number one selling lager*, and the UK’s number one selling cask ale* – Doom Bar.
As part of Molson Coors Beyond Beer ambition, the company has partnered with brands including Tarquin’s Gin, Jimmy’s Iced Coffee, Lixir, Miami Cocktails, Twin Fin Rum and Bodega Bay, as well as launching Threefold Hard Seltzer.
Molson Coors Beverage Company is committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment which is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com or on Twitter through @MolsonCoors.
*Source: CGA Volume Pool Analysis 2019, CGA Data to 21.03.20
Sky Business provides a wide variety of commercial premises across the UK and ROI the opportunity to connect and entertain millions of people every day.
From unmissable live sport, unrivalled entertainment and breaking news, to the best drama and comedy, documentaries and films.
Communities up and down the country have missed spending time at their local. As you get ready to welcome them back, with Sky Sports you can show a fantastic sporting line up that your customers can enjoy together.
Top-flight action coming up includes;
• Football, with the climax to the Premier League, EFL and Scottish Premiership seasons, plus the final of the Carabao Cup.
• Every race weekend live and exclusive from the new Formula 1 season.
• International cricket as England face back-to-back series’ against New Zealand, Sri Lanka and Pakistan.
• Weekly action from the PGA and European Tour golf, along with golf’s Majors live.
Give your customers even more reasons to celebrate this summer with an unrivalled line-up of special sporting moments.
Managing labour is more complex than ever before.
Matching your team to changing demand is essential to deliver great experiences and drive business success. But historically, this has been almost impossible to do.
That’s where Stint comes in.
Stint allows you to add more resource and more flexibility to your team. The result? Great customer experiences, a happy team, and bigger profits.
Stint integrates university students into your team for short shifts. But those short shifts make a big difference.
Stint students complete basic but vital tasks, freeing up your core team to focus on what they’re trained to do: creating brilliant experiences for even more customers. It’s great for your team’s wellbeing and your business’ bottom line. Stint students are bright and hardworking, and they’re the perfect complement to your experienced core team.
Get in touch with Stint now to transform your business.
Bar Partners
ABM (American Beverage Marketers) are the world's number 1 selling cocktail mixer brand, with availability in over 100 countries around the globe. Inspired by and created for mixologists our diverse range of products allows the smallest to the largest of bars to create amazing tasting cocktails each and every time.
Our dedication to developing the highest quality products start with putting the finest ingredients on earth into every single bottle. We’ve scoured the globe to find the perfect fruit varieties to ensure a consistent flavour profile. Couple this with our patented bottling system which increases speed of service behind the bar, as well as ensuring a prolonged shelf life against competitors brands, it’s no wonder ABM are the market leader when it comes to cocktail solutions.
ABM’s sub brands (Finest Call & Re’al) are solely distributed in the UK Market by Amber Beverage UK.
Asahi UK is home to an exceptional portfolio of premium beer, ale, and cider brands, including category leaders in the UK. The range includes international brands Peroni Nastro Azzurro, the No.1 Super Premium lager in the UK; Japan’s No.1 beer, Asahi Super Dry and firm favourite, Grolsch. A portfolio to be envied which also includes local heroes: Fuller’s London Pride, Meantime, Dark Star and Cornish Orchards. Asahi UK’s focus is on elevating experiences for our customers and consumers through innovation, unrivalled service and offering brands with undeniable quality and provenance. For further brand and stockist information visit: www.asahibeer.co.uk
Our spirits are exquisitely crafted with long tradition and great pride. And, as a 7th generation family company, our business has always been about more than liquids or bottles. For more than 150 years, we’ve been proud to be a catalyst for connection. We believe our purpose is to spark real-life rituals to bring people together for key moments in celebration, conversation and contemplation. Be it over a celebratory toast, a reunion of old friends, an impromptu post-work aperitif, an occasional big night out, or an epic gathering of communities bound by film, music, art or sports. Meeting with friends new and old isn’t trivial, it’s essential for our wellbeing and plays a vital role in a well-lived and well-balanced life. We craft our exquisite spirits as a centerpiece of these real-life moments. We encourage people to connect over one carefully crafted, exquisite drink at a time – savouring each sip, responsibly.
ENGINE is the new 100% Made in Italy craft-made gin born in Alta Langa (Piedmont) from an idea of Paolo Dalla Mora. It’s produced with 100% organic ingredients, from a controlled Italian supply chain: alcohol from italian wheat, juniper from Tuscany, sage from Piedmont, lemons from Sicily, liquorice roots from Calabria, damask rose and water from the Alps. With its disruptive aesthetics, celebrates the imaginary connected with the world of motors and the cult myths of the 1980s. Every detail of the project is a tribute to the world of cars and workshops dear to enthusiasts, but is also part of a wider collective memory: ENGINE does not, in fact, have a classic bottle and is contained in a real half-litre tin can – with a screw cap – that evokes the iconic container for engine oil or the old mixture for the Vespa, the Ciao or the Sì, two-wheeled Italian vehicles that became symbolic for the generations around in those years.
Freixenet dates back to 1861 and is based in the beautiful region of Sant Sadurní d'Anoia, just outside Barcelona, Spain. One of Freixenet’s most iconic product, Cordon Negro is the hallmark of a range of sparkling wines which are sold in over 100 countries. In 2017, Freixenet made the bold decision to cross over into the Italian hills and launch a Prosecco. This premium, diamond-glass bottle became an instant star and adds another icon to Freixenet portfolio. In 2018, Freixenet joined forces with Henkell and embarked on an international alliance that has made them the world leader in sparkling wines.
At the heart of Freixenet, is the company’s philosophy and mission, to “help the world celebrate all of life’s moments, big or small.”
For more information, please visit: www.freixenet.co.uk
Since 1799 in the heart of Suffolk, Bury St Edmunds, we’ve been building our craft. Made using only the finest ingredients, and drawing on centuries of brewing expertise, Greene King are excited to launch to the market a range of fresh new beers which celebrate Britain's wild, eccentric past. We are excited to showcase to the industry our brewery in a way never seen before.
Jägermeister is an iconic brand that is known for being at the centre of consumers’ best nights. Jägermeister is more than just a shot brand; it’s a brand that encompasses memorable moments. Jägermeister is made in Germany from 56 different herbs, blossoms, roots and fruits sourced from all over the world. This blend of ingredients creates a liquid with a distinct flavour that is best served as an ice cold shot chilled to -18C. Jägermeister was developed by Curt Mast more than 80 years ago and remains a best-selling spirit globally. The pure and natural botanical ingredients are extracted in their raw, unprocessed form through a gentle, weeks-long process of cold maceration to create Jägermeister’s distinctive taste. This base, rested in oak casks, then “breathes” for one full year to guarantee a high-quality finish and authentic taste.
Born out of modern Ireland and fusing the bold, contemporary and traditional, The Busker is set to disrupt the Irish whiskey category with its four types of Irish whiskeys - Single Grain, Single Pot Still, Single Malt and Blend.
The Busker Blend (Triple Cask Triple Smooth) combines the Single Grain with a high percentage of the Single Malt and Single Pot whiskeys. Matured and finished in three different casks (Bourbon, Sherry, Marsala), this innovative process brings out an unique smoothness and intense flavour within the spirit.
The Busker Single Collection, represented by the three traditional Irish whiskeys (Single Grain, Single Pot Still and Single Malt), is produced under one roof, each boasting an unmistakable taste profile, with nuances ranging from vanilla and oak, to rich spicy notes.
The Busker is distilled on an 18th Century estate in the Ancient East region of County Carlow at the world class Royal Oak Distillery. A major point of differentiation for The Busker takes place during the aging process, where the “Triple Cask Triple Smooth” blend and Single Grain expression matures in authentic, Cantine Florio (1833) Sicilian Marsala wine casks.
Valeo Snackfoods supplies great tasting snacks ideally suited to the licensed trade. These comprise of crisps, tortillas and meat snacks and include leading brands KETTLE®, Manomasa, Kings, Wild West, Pub Original and Openshaws.
KETTLE® Chips is the UK’s number one hand cooked crisp with over 30% of households buying the brand. The top selling seasonings are all gluten free and made from 100% real food ingredients.
Manomasa provides a range of authentic tortilla chips inspired by the spirit of Latin America, with unique flavours such as Chipotle & Lime and Manchego & Green Olive.
Kings Elite Snacks offer the UK’s leading biltong and jerky brand; high protein, low calorie and delicious, with strong British heritage.
Wild West is a pioneering beef jerky brand which appeals to consumers with an active lifestyle and a passion for the outdoors.
Pub Original & Openshaws include traditional pork snacks such as Scratchings, Crackling & Crunch.
WKD is the undisputed total RTD category leader and has long reigned as Britain’s top-selling traditional RTD.
WKD Blue, the brand’s iconic flagship flavour, is the biggest-selling RTD variant in the on-trade. WKD Blue’s enduring must-stock status was underlined in the Morning Advertiser’s ‘Drinks List 2022’ tables which, once again, showed WKD Blue as the no.1 value-generating RTD bottle.
Last year’s big news from WKD was the brand’s hugely successful sponsorship as the Official Alcohol Partner of ITV2’s Love Island. The exclusive partnership saw WKD on TV, on pack, on social media and, most importantly of all, on its target-market’s lips generating a real talk-about factor. In the ‘always on’ world of young adults, linking with the show gave WKD extensive opportunities to do what it does best: drive topical and interesting messaging to its target audience, 24/7.
WKD remains relevant to its key audiences by investing in support activities which not only appeal strongly to consumers but which also help drive tangible sales benefits to trade stockists. The brand has a strong track-record of innovative and engaging in-outlet activity to generate sales for on-trade customers.
Zapaygo is a lifestyle application that allows consumers to order and pay for food, beverage and merchandise to be delivered to seats or be collected. Zapaygo’s main focus is to service the hospitality, sports, and leisure market, of which it has some exclusive corporate partnerships.
Over the year’s payments have gone from cash, to card, to contactless to pre-order. Zapaygo plans to unify the ordering, serving and payment experience and remove the need for dozens of apps, enriching consumer’s lives and changing habits for good.
Zapaygo connects the dots between payment service providers, merchants, electronic points of sale and consumers, to create a seamless payment experience and is a B-2-B-2-C data marketing business. Zapaygo is not only for food and beverage, it can be used in any instance there is an order or payment: retail, wholesale, paying for services via app, phone or web and pre-order for a date in the future.
Judging Partners
HGEM works closely with hospitality companies to measure and improve their guests' experience. Their core services include mystery guest assessments, building highly customisable feedback sites, tracking online reputation, and bringing all the data together into one, award-winning Guest Experience Management platform – The Hub – which allows for various teams, from operations to marketing, to draw actionable insights that help increase customer loyalty, reach new customers, and ultimately to grow revenue.
HGEM, which stands for Hospitality Guest Experience Management, have made it their mission to empower hospitality companies with data-led insights into their operational efficiency and guest perceptions, which are key to being successful in such a competitive and rapidly changing market, and today work internationally with over 10,000 restaurants, pubs, hotels, cinemas and caterers, including many well-known brands such as wagamama, Brewdog, Peach Pubs, and local high street institutions Pret a Manger and Pizza Express.
Lumina Intelligence inspires the global food, drink and nutrition sectors with deep, actionable insights powered by the world’s best analytics technology. Our products and services are used by brands and organisations in these fast moving and growing markets to support business planning, strategic marketing and new product development.
Our global consumer and shopper data platform combines advanced analytics and insight to explain every measure of behaviour, from planning and conducting a shop to choosing where to eat and drink across retail and hospitality markets.
Lumina Intelligence is a new solution and a new name for HIM and MCA insight.
Our team of experts are deeply engaged in food and drink and we support our partners with data subscription solutions, insights and reports, as well as bespoke projects tailored to your needs.
MCA is a news and insight subscription service for the leaders of the eating and drinking out sectors. An authoritative voice in hospitality, MCA is a must read for the board level operators, as well as their key suppliers, investors and property agents. On top of its essential daily news offering, MCA Today, the William Reed title also produces a number of industry events, including Restaurant Conference, Pub Conference and the Retailers’ Retailer Awards.
Interested in Sponsoring?
Get in touch!
Whether you want to showcase your latest drinks launch or demonstrate some clever tech, there is a sponsorship opportunity to meet any budget or brand objectives. Learn more about the sponsorship opportunities available by clicking here or for more information please contact Chris Duffett, Commercial Director on 01293 846546 or email Chris.Duffett@wrbm.com