Category Partners
Britvic is an international soft drinks business rich in history and heritage. Founded in England in the 1930s, it has grown into a global organisation with 37 much-loved brands sold in over 100 countries.
Britvic is the largest supplier of branded still soft drinks in Great Britain and the number two supplier of branded carbonated soft drinks in Great Britain. The company combines its own leading brand portfolio including Fruit Shoot, Robinsons, Tango, J2O, London Essence, Teisseire and MiWadi with PepsiCo brands such as Pepsi, 7UP and Lipton Ice Tea which Britvic produces and sells in Great Britain and Ireland under exclusive PepsiCo agreements.
Britvic’s Sensational Drinks platform provides resources to help independent bars, restaurants and retailers optimise profits. With a range of tools, knowledge and access to free point of sale kits, it has been designed to help operators save time, reduce costs and build their business.
Find out more at https://sensationaldrinks.com
Budweiser Brewing Group UK&I, a proud part of AB InBev, brews some of the UK’s best-loved beers, including Stella Artois, Budweiser, Corona and Camden Town Brewery.
A trusted and supportive partner, Budweiser Brewing Group champions the vital role pubs and bars play in the community.
Budweiser Brewing Group supports the On-Trade through its partnerships with BT Sport and Opus Energy, whilst helping customers drive sales by leveraging its iconic portfolio of beers. Stella Artois was the best performing premium brand last year and Corona Draught and Camden Hells are both must-stocks in the super-premium category.
Coca-Cola Europacific Partners is the world’s largest independent Coca-Cola bottler and employs some 3,500 people in GB. With 97% of our volume sales manufactured here in GB, we are committed to minimising the environmental impact of our products and operations, with a particular focus on sustainable packaging, water stewardship and climate protection. We are also helping our hospitality customers reduce their carbon footprint with the Net Zero Hospitality Initiative that we are a founding partner of alongside New Zero Now and the SRA. Find out more here https://netzeronow.org/
As a major supplier to the hospitality sector we recognise the tremendous commitment it requires by operators to efficiently run a business and to meet the evolving needs of consumers. We therefore offer a range of must stock favourites in packaged and dispense solutions including Coca-Cola, Schweppes mixers and lemonade, Appletiser, Fanta and Sprite as well as zero sugar options like Coca-Cola Zero Sugar and Diet Coke. In fact, 67% of our volumes in GB come from low or no sugar options.
HEINEKEN is the UK’s leading pub, cider and beer company behind iconic drinks and full range of specialty brands. Committed to supporting a thriving on-trade, underpinned by an ethos of ‘Helping Grow Your Business’.
We test products and advice in our 2,400 pubs before sharing this knowledge with customers – and our expert teams offer dedicated support. We strive to understand you and your customers, and deliver unbeatable quality experiences to boost your business and ensure every guest is satisfied every visit.
Our sustainability strategy, Brew a Better World, means we’re committed to reducing our environmental impact, creating a fair, safe and inclusive on-trade, and promoting responsible consumption. Proud to support thousands of operators using our industry-leading draught solutions, SmartDispense™, each reducing their waste by over 20,000 pints every year. We also removed 400M teaspoons of sugar from our ciders, 158 tonnes of single-use plastic from our supply chain, and 100% of our barley is sustainably sourced within the UK.
Our story starts in a small town in Sweden, called Kopparberg. 150 miles from Stockholm and a million miles from anything else like it.
Founded on its copper and gold reserves, this small town was overflowing with something far richer; a local soft water spring packed full of naturally occurring minerals.
This water happened to be the perfect blend of minerals for what would eventually become Kopparberg. The world’s first fruit cider born from a delightful discovery.
To this day, we still brew it using the original recipe in the same small town. Because no matter where our drinks are enjoyed in the world, Kopparberg stays true to its home.
We’re a proudly independent and family run business, owned by the Bronsman family, fiercely upholding the strong values that Peter Bronsman first instilled in the business almost twenty years ago.
Even as we grow beyond Europe and worldwide, we’re not losing sight of who we are and where we came from.
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. Our brewery network spans the UK and Ireland, with our UK home the renowned brewing town, Burton-upon-Trent, and a nearly 300-year-old cider press in Suffolk.
Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK & Ireland includes Madri, Pravha, Staropramen, Blue Moon, Offshore, Franciscan Well Chieftain IPA, Rekorderlig, Aspall Cyder, alongside popular favourites Coors the UK’s number one 4% Esteem Lager*, Carling – the UK’s number one selling lager*, and the UK’s number one selling cask ale* – Doom Bar.
As part of Molson Coors Beyond Beer ambition, the company has partnered with brands including Tarquin’s Gin, Jimmy’s Iced Coffee, Lixir, Miami Cocktails, Twin Fin Rum and Bodega Bay, as well as launching Threefold Hard Seltzer.
Molson Coors Beverage Company is committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment which is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com or on Twitter through @MolsonCoors.
*Source: CGA Volume Pool Analysis 2019, CGA Data to 21.03.20
Business never stops. You eat, sleep, breath it. You strive for better – to deliver more for your people and meet your customers’ needs.
And so do we. We are Sky Business. Keeping your customers entertained and your business connected, with unrivalled content and the next generation network.
Creating amazing customer experiences with unmissable live sport and entertainment. Helping to bring in more customers, who stay for longer, spend more – and keep coming back.
And no matter where you are, we have you covered. Our fibre first, fast, secure and resilient network keeps your business connected and your customers happy.
Bar Partners
Our spirits are exquisitely crafted with long tradition and great pride. And, as a 7th generation family company, our business has always been about more than liquids or bottles. For more than 150 years, we’ve been proud to be a catalyst for connection. We believe our purpose is to spark real-life rituals to bring people together for key moments in celebration, conversation and contemplation. Be it over a celebratory toast, a reunion of old friends, an impromptu post-work aperitif, an occasional big night out, or an epic gathering of communities bound by film, music, art or sports. Meeting with friends new and old isn’t trivial, it’s essential for our wellbeing and plays a vital role in a well-lived and well-balanced life. We craft our exquisite spirits as a centerpiece of these real-life moments. We encourage people to connect over one carefully crafted, exquisite drink at a time – savouring each sip, responsibly.
Diageo is the world's leading premium drinks company with an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Johnnie Walker, Baileys, Smirnoff, Guinness, J&B, Captain Morgan, Gordons and Tanqueray. Diageo trades in some 180 markets around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.
In 2005, Fever-Tree co-founders Charles Rolls and Tim Warrillow pioneered the premium mixer category, bringing choice, quality and excitement back into the category.
They travelled to the ends of the earth to source the finest ingredients, including quinine from the Rwandan border/Democratic Republic of Congo, ginger from the Ivory Coast, India and Nigeria, and lemons from the slopes of Mount Etna, Sicily.
Fever-Tree is now the world's leading supplier of premium carbonated mixers for alcoholic spirits by retail sales value, with distribution to almost 100 countries worldwide. The company sells a range of carbonated mixers to hotels, restaurants, bars, pubs and cafes as well as retailers.
In 2022, Fever-Tree sold almost ¼ of a billion bottles and expects another strong performance over the next year.
Greene King has been crafting quality beers from its historic breweries in Bury St Edmunds and Dunbar for over 200 years.
The Westgate brewery, in Bury St Edmunds, has been the home of Greene King since 1799 and its leading cask ales are brewed here, including Greene King IPA, Old Speckled Hen and Abbot Ale, as well as a broad range of seasonal and speciality beers.
The Belhaven Brewery is nestled in Dunbar on the beautiful East Lothian coast. As Scotland’s oldest working brewery, established in 1719, Belhaven brews Scotland’s best-selling ale, Belhaven Best along with other favourites, such as the internationally award-winning Belhaven Scottish Oat Stout and Belhaven 80 Shilling.
In 2022 Greene King launched its premium portfolio which included two new craft beers, Level Head, a session IPA, and Flint Eye, a dry hopped lager, which embody Britain’s eccentric past, but are designed for the modern-day drinker.
Thatchers are a family cidermakers with their home at Myrtle Farm in Somerset. They have a vision to create sustainable, great tasting cider for generations to come, enjoyed, loved and respected the world over.
From the individual variety of apples they use, to the knowledge that they’ve gained over four generations to make beautiful ciders that are bursting with flavour, Thatchers take great care to stay true to their roots. Only the best will do, so you know that with each glass of Thatchers the quality is the same, every time.
Thatchers craft a range of ciders, including their smooth and golden Thatchers Gold with juicy apple flavours, their naturally hazy Thatchers Haze that brims with fruitiness, and their fruit ciders Blood Orange & Cloudy Lemon available on draught via their world-leading innovation – the Thatchers Fusion font.
Whichever you choose, you can be sure they’ve all been made with the same love and hands-on experience by their cidermakers at Myrtle Farm.
Judging Partners
HGEM works closely with hospitality companies to measure and improve their guests' experience. Their core services include mystery guest assessments, building highly customisable feedback sites, tracking online reputation, and bringing all the data together into one, award-winning Guest Experience Management platform – The Hub – which allows for various teams, from operations to marketing, to draw actionable insights that help increase customer loyalty, reach new customers, and ultimately to grow revenue.
HGEM, which stands for Hospitality Guest Experience Management, have made it their mission to empower hospitality companies with data-led insights into their operational efficiency and guest perceptions, which are key to being successful in such a competitive and rapidly changing market, and today work internationally with over 10,000 restaurants, pubs, hotels, cinemas and caterers, including many well-known brands such as wagamama, Brewdog, Peach Pubs, and local high street institutions Pret a Manger and Pizza Express.
Lumina Intelligence inspires the global food, drink and nutrition sectors with deep, actionable insights powered by the world’s best analytics technology. Our products and services are used by brands and organisations in these fast moving and growing markets to support business planning, strategic marketing and new product development.
Our global consumer and shopper data platform combines advanced analytics and insight to explain every measure of behaviour, from planning and conducting a shop to choosing where to eat and drink across retail and hospitality markets.
Lumina Intelligence is a new solution and a new name for HIM and MCA insight.
Our team of experts are deeply engaged in food and drink and we support our partners with data subscription solutions, insights and reports, as well as bespoke projects tailored to your needs.
MCA is a news and insight subscription service for the leaders of the eating and drinking out sectors. An authoritative voice in hospitality, MCA is a must read for the board level operators, as well as their key suppliers, investors and property agents. On top of its essential daily news offering, MCA Today, the William Reed title also produces a number of industry events, including Restaurant Conference, Pub Conference and the Retailers’ Retailer Awards.
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