Asahi UK is home to an exceptional portfolio of premium beer, ale and cider brands, including category leaders in the UK. The range includes international brands Peroni Nastro Azzurro, the No.1 Super Premium lager in the UK with every drop brewed in Italy; Japan’s No.1 beer, Asahi Super Dry, encouraging consumers to discover the taste of Karakuchi; and the recently relaunched firm favourite for the UK, Grolsch. A portfolio to be envied which also includes local heroes: Fuller’s London Pride, Meantime, Dark Star and Cornish Orchards. Asahi UK’s focus is on elevating experiences for our customers and consumers through innovation, unrivalled service and offering brands with undeniable quality and provenance. Asahi UK believes that every business has a responsibility to understand and act upon its environmental impact and we continuously work towards sharing more information with our suppliers, customers and consumers about both the footprint of our beers, and how we are working to reduce it. Our place in the local community is highly valued and we strive to ensure that we are always making a positive contribution to the communities in and around our UK Breweries. For more information on Asahi UK and parent organisation, Asahi Europe International visit www.asahibeer.co.uk.

Britvic is one of the leading branded soft drinks businesses in Europe and South America. Britvic currently operates in and exports to over 50 countries, and is the largest supplier of branded still soft drinks in Great Britain (“GB”) and the number two supplier of branded carbonated soft drinks in GB. Britvic is an industry leader in Ireland with brands such as MiWadi and Ballygowan, in France with brands such as Teisseire and Pressade and in Brazil with Maguary, Dafruta and Bela Ischia.

The company combines its own leading brand portfolio including Robinsons, Purdey’s, Drench, Tango, J2O, Fruit Shoot, Teisseire, Maguary, Dafruta, Bela Ischia, Ballygowan and MiWadi with PepsiCo brands such as Pepsi, 7UP and Lipton Ice Tea which Britvic produces and sells in GB and Ireland under exclusive PepsiCo agreements.

Budweiser Brewing Group UK&I, a proud part of AB InBev, brews some of the UK’s best-loved beers, including Stella Artois, Budweiser, Corona and Camden Town Brewery.
A trusted and supportive partner, Budweiser Brewing Group champions the vital role pubs and bars play in the community. When the On-Trade was forced to close last year, the brewer responded quickly, launching Save Pub Life to funnel £1.5m in urgently needed financial support to pubs, and providing practical tools and advice so they could reopen safely over the summer.
With reopening on the horizon, Budweiser Brewing Group will support the On-Trade through its partnerships with BT Sport and Opus Energy, whilst helping customers drive sales by leveraging its iconic portfolio of beers. Stella Artois was the best performing premium brand last year and Corona Draught and Camden Hells are both must-stocks in the super-premium category.

CGA is the definitive On Premise measurement, insight and research consultancy that empowers the world’s most successful food and drink brands. With more than 30 years’ experience and best-in-class research, data and analytics, CGA is uniquely positioned to help On Premise businesses develop winning strategies for growth.

CGA works with food and beverage suppliers, consumer brand owners, wholesalers, government entities and pub, bar and restaurant operators to protect and shape the future of the On Premise experience. Its mission is to use phenomenal data and expert insights to give brands a competitive edge and ensure the market we love is the most vibrant possible.

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler and in Great Britain employs some 3,500 people. We are committed to minimising the environmental impact of our products and operations, with a particular focus on sustainable packaging, water stewardship and climate protection. As a major supplier to the hospitality sector we recognise the tremendous commitment it requires by operators to meet the evolving needs of consumers. We therefore offer must stock favourites like our iconic Coca-Cola glass bottle range, Schweppes mixers and lemonade, Appletiser, Fanta and Sprite brands and also new innovations like our Coca-Cola Signature Mixers, a range of mixers for premium spirits.

At CPL Learning we are committed to unlocking the potential of your teams through our pioneering approach to learning and development.

As the learning and development partner of choice for the hospitality sector, we work closely with our clients to meet and exceed their learning and engagement needs and ultimately help our partners achieve their unique goals.

Our expertise and ability to provide learning activities and courses in all forms are what sets us apart. From a comprehensive catalogue of digital online courses to market-leading tutor-led training and workshops, our resources are accessed by hundreds of thousands of users each year.

When combined with our intuitive and trailblazing learning management system, our clients benefit from a holistic experience tailored to them.

With almost 30 years of experience in delivering training to hospitality, CPL Learning is always developing to meet the ever-changing needs of the sector landscape. Now more than ever before, we are leading with data-driven insight and are wholly committed to making learning accessible for all as we navigate the future.

HEINEKEN is the UK’s leading pub, cider and beer business. Committed to supporting a thriving on-trade – underpinned by an ethos of ‘Growing Together’, the company owns around 2,700 pubs as part of its Star Pubs & Bars business and employs almost 2,200 people. We’re passionate about our cider and beer brands and the outstanding service that we provide our customers to help them realise the full potential of their offering. Our unrivalled portfolio of brands includes Foster’s, Heineken®, Strongbow, Desperados, Kronenbourg1664, John Smith’s, Bulmers, Amstel, Birra Moretti and Old Mout, backed by a full range of niche and speciality brands.

HEINEKEN is the Official Beer Partner of UEFA EURO 2020™ and are proud to have extended our UEFA Champions League partnership by another three years, from 2021 to 2024. In continuation of our sustainability strategy, Brewing a Better World, HEINEKEN SmartDispense™ is the first green, draught beer and cider cooling system – saving 72M pints of water and 207 tonnes of CO2 since launch five years ago. Our counter-top dispense system, BLADE, allows operators to serve draught no alcohol beer for the first time: a gamechanger for the category. We have also pioneered reductions in sugar across our cider brands, as consumers become increasingly health-conscious. We are invested in providing a great quality experience for your customers every time, which is how HEINEKEN helps to grow your business.

HGEM works closely with hospitality companies to measure and improve their guests' experience. Their core services include mystery guest assessments, building highly customisable feedback sites, tracking online reputation, and bringing all the data together into one, award-winning Guest Experience Management platform – The Hub – which allows for various teams, from operations to marketing, to draw actionable insights that help increase customer loyalty, reach new customers, and ultimately to grow revenue.

HGEM, which stands for Hospitality Guest Experience Management, have made it their mission to empower hospitality companies with data-led insights into their operational efficiency and guest perceptions, which are key to being successful in such a competitive and rapidly changing market, and today work internationally with over 10,000 restaurants, pubs, hotels, cinemas and caterers, including many well-known brands such as wagamama, Brewdog, Royal Ascot, and local high street institutions Pret a Manger and Lounges.

Lumina Intelligence inspires the global food, drink and nutrition sectors with deep, actionable insights powered by the world’s best analytics technology. Our products and services are used by brands and organisations in these fast moving and growing markets to support business planning, strategic marketing and new product development.

Our global consumer and shopper data platform combines advanced analytics and insight to explain every measure of behaviour, from planning and conducting a shop to choosing where to eat and drink across retail and hospitality markets.

Lumina Intelligence is a new solution and a new name for HIM and MCA insight.

Our team of experts are deeply engaged in food and drink and we support our partners with data subscription solutions, insights and reports, as well as bespoke projects tailored to your needs.

Molson Coors brews & distributes with one important mission, delighting the world’s beer drinkers. Operationally our focus is to be first choice for customers & consumers and this underpins everything we do. Our portfolio includes 2,000 of the best names in the business across beer, spirits, cider, wine & soft drinks. With a Wine range of 700 wines, 400 exclusive to on-trade and 150 Molson Coors exclusives, from reliably great house wines, to a sophisticated selection for celebrations, Molson Coors enables you to assemble the best possible offering for you and your business.

Poppleston Allen is the largest firm of specialist licensing solicitors in the UK; dealing exclusively with alcohol and entertainment licensing, regulatory crime, gambling and related training. As a result, it employs more licensing experts than any other firm to provide an unparalleled licensing service. Each year the firm is entrusted to manage over 8,000 applications of one sort or another by some of the country’s leading retail and leisure brands. This ranges from national pub companies and restaurant chains to independent operators, nightclubs, fast-food brands, cinemas and gambling operators.

Sky Business provides a wide variety of commercial premises across the UK and ROI the opportunity to connect and entertain millions of people every day.

From unmissable live sport, unrivalled entertainment and breaking news, to the best drama and comedy, documentaries and films.

Communities up and down the country have missed spending time at their local. As you get ready to welcome them back, with Sky Sports you can show a fantastic sporting line up that your customers can enjoy together.

Top-flight action coming up includes;

• Football, with the climax to the Premier League, EFL and Scottish Premiership seasons, plus the final of the Carabao Cup.
• Every race weekend live and exclusive from the new Formula 1 season.
• International cricket as England face back-to-back series’ against New Zealand, Sri Lanka and Pakistan.
• Weekly action from the PGA and European Tour golf, along with golf’s Majors live.

Give your customers even more reasons to celebrate this summer with an unrivalled line-up of special sporting moments.

Our spirits are exquisitely crafted with long tradition and great pride. And, as a 7th generation family company, our business has always been about more than liquids or bottles. For more than 150 years, we’ve been proud to be a catalyst for connection. We believe our purpose is to spark real-life rituals to bring people together for key moments in celebration, conversation and contemplation. Be it over a celebratory toast, a reunion of old friends, an impromptu post-work aperitif, an occasional big night out, or an epic gathering of communities bound by film, music, art or sports. Meeting with friends new and old isn’t trivial, it’s essential for our wellbeing and plays a vital role in a well-lived and well-balanced life. We craft our exquisite spirits as a centerpiece of these real-life moments. We encourage people to connect over one carefully crafted, exquisite drink at a time – savouring each sip, responsibly.

Beefeater is the world’s most awarded gin brand, distilled in the heart of London. Created by James Burrough in the 19th century, the iconic Beefeater recipe has remained virtually unchanged and today it is guarded by Beefeater’s Master Distiller, Desmond Payne, the most experienced gin distiller in the world. Beefeater is one of the Top 15 fastest growing brands in Premium+ Spirits globally with over 70 markets growing double and triple digit in 2019[1]. Beloved by international bartenders for its consistently outstanding quality and classic London dry taste, the Beefeater range consists of Beefeater Dry, the world’s No.1 premium gin thanks to its crisp, clean, well-balanced flavour; Beefeater 24, a super-premium gin infused with Japanese and Chinese teas to create a distinctive, complex gin to suit contemporary cocktail culture; and the brand’s successful flavours, Beefeater Pink Strawberry and Beefeater Blood Orange.

About Pernod Ricard UK
Pernod Ricard UK is part of Pernod Ricard, number two in wines and spirits with sales of €8,448m in 2019/2020. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

Pernod Ricard holds one of the most prestigious brand portfolios in the sector, including 19 brands among the top 100 worldwide. Pernod Ricard UK has identified the following key priority brands in the UK market: Absolut, Jameson, Chivas, The Glenlivet, Plymouth Gin, Monkey 47, Lillet, Malibu, Malfy, KI NO BI, Italicus, Del Maguey, Perrier-Jouët, Kahlúa, Beefeater, Campo Viejo, Brancott Estate, Olmeca, Havana Club, Martell, Jacob’s Creek, Lamb’s, Ballantine’s, G.H. Mumm and Wyborowa. Pernod Ricard UK is a member of The Portman Group promoting responsible drinking.

For latest news and information: Website www.pernod-ricard-uk.com Twitter @pernodricarduk

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company whose products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

Edrington-Beam Suntory Distribution UK is one of the UK’s biggest spirits sales, marketing and distribution companies. It is a joint-venture company jointly owned by Edrington and Beam Suntory. Edrington-Beam Suntory UK works within all areas of the drinks industry, from major supermarkets and online retailers to the country’s best bars, pubs and restaurants.

Edrington-Beam Suntory UK represents leading spirit brands in categories including:
- Blended Scotch (The Famous Grouse, Naked Grouse and Teacher’s)
- Malt whisky (Highland Park, Laphroaig, The Macallan and Bowmore)
- Japanese whiskies (Yamazaki, Hibiki, Hakushu, Toki and Chita)
- Bourbon (Jim Beam, Maker’s Mark and Knob Creek)
- Imported whiskies (Canadian Club and Kilbeggan Irish whiskey)
- Gin (Roku and Larios)

Since launching in 2005, Fever-Tree established itself as the mixer drink specialists, crafting a large range of products with a similarly intrepid attitude: going to the ends of the earth, sourcing the highest quality, naturally sourced ingredients for the best tasting mixers.

The award-winning mixers taste clean, subtle and balanced, with authentic flavours and fine carbonation to perfectly enhance the flavour of high quality spirits.

Now introducing the brand-new range of four flavoured Sodas; Mexican Lime, Italian Blood Orange, Raspberry & Rose and White Grape & Apricot Soda. Each designed to simply mix with premium vodkas and other spirits for a refreshing, low calorie Spritz that is easy to execute behind the bar.

After all, if ¾ of your drink is the mixer, mix with the best.

Freixenet dates back to 1861 and is based in the beautiful region of Sant Sadurní d'Anoia, just outside Barcelona, Spain. One of Freixenet’s most iconic product, Cordon Negro is the hallmark of a range of sparkling wines which are sold in over 100 countries. In 2017, Freixenet made the bold decision to cross over into the Italian hills and launch a Prosecco. This premium, diamond-glass bottle became an instant star and adds another icon to Freixenet portfolio. In 2018, Freixenet joined forces with Henkell and embarked on an international alliance that has made them the world leader in sparkling wines.

At the heart of Freixenet, is the company’s philosophy and mission, to “help the world celebrate all of life’s moments, big or small.”

For more information, please visit: www.freixenet.co.uk

Greene King brews some of the UK’s most popular beers from our home in Bury St Edmunds, including our flagship Greene King IPA, alongside Abbot Ale, Old Speckled Hen and Ice Breaker. Our Belhaven Brewery in Dunbar also brews Scotland’s most popular ale Belhaven Best.
We’re passionate about pubs and are one of the country’s largest pub operators with around 1,700 managed and 1,000 leased and tenanted pubs.
We are delighted to be shortlisted for five awards at the 2021 Publican Awards, including Best Pub Employer, Best Leased & Tenanted Pub Company, and Best Community Pub Operator.
The past year has been extremely tough both as a company and for our 40,000 employees and we are delighted to take the opportunity join everyone to celebrate all that is great and good about the UK’s pub industry at this year’s Publican Awards.

Best of luck to everyone shortlisted for an award tonight and here’s to a better year ahead!

Back in 1988, Kettle Foods chose Norwich as their home to be as close as possible to their potato growers. Over thirty years later they’re proud that KETTLE® is the number one hand cooked crisp and most loved premium brand in the UK, almost double the size of their closest rival.
Kettle Foods started with a handful of staff and one fryer. They now employ over 400 people and have 22 fryers. They still love to use locally grown Norfolk potatoes, and still hand cook them with care in small batches to guarantee great crunch every time. A range of top selling seasonings is available - all developed by the KETTLE® Chef, all gluten free and all made from 100% real food ingredients.

The Swedish town of Kopparberg has been home to Kopparberg Bryggeri (brewery) since 1882. More than 130 years later, the brewery maintains its independent production of the best-selling and tasting fruit cider that’s loved across the globe.

Kopparberg now boasts a portfolio of fruit refreshment products both within and outside of the fruit cider category, including Kopparberg Premium Gin, Rum and a range of Hard Seltzers, all with the distinctive fruit flavours that made Kopparberg famous.

We wish all operators the best of luck during these significant upcoming months as the trade starts to re-open. Please follow our trade socials (@kopparbergtrade) and download the below PDF for exclusive offers and key information on products, route-to-market listings and details on our ever-expanding and much-loved range.

We make bold flavoured crisps using the finest potatoes seasoned with carefully sourced unique flavourings.
Working with passionate ingredient partners who care as much about their own produce as we do ours, Pipers create crisps as they should taste. We have won 42 great taste awards and the Best Snack Brand UK 9 times in a row.