HEINEKEN is the UK’s leading pub, cider and beer business. Committed to supporting a thriving on-trade – underpinned by an ethos of ‘Growing Together’, the company owns around 2,700 pubs as part of its Star Pubs & Bars business and employs almost 2,200 people. We’re passionate about our cider and beer brands and the outstanding service that we provide our customers to help them realise the full potential of their offering. Our unrivalled portfolio of brands includes Foster’s, Heineken®, Strongbow, Desperados, Kronenbourg1664, John Smith’s, Bulmers, Amstel, Birra Moretti and Old Mout, backed by a full range of niche and speciality brands.

HEINEKEN is the Official Beer Partner of UEFA EURO 2020™ and are proud to have extended our UEFA Champions League partnership by another three years, from 2021 to 2024. In continuation of our sustainability strategy, Brewing a Better World, HEINEKEN SmartDispense™ is the first green, draught beer and cider cooling system – saving 72M pints of water and 207 tonnes of CO2 since launch five years ago. Our counter-top dispense system, BLADE, allows operators to serve draught no alcohol beer for the first time: a gamechanger for the category. We have also pioneered reductions in sugar across our cider brands, as consumers become increasingly health-conscious. We are invested in providing a great quality experience for your customers every time, which is how HEINEKEN helps to grow your business.